http://adblgg.vox.com/library/posts/page/1/ en Vox Mon, 05 Feb 2007 17:50:36 -0800 Copyright 2007 http://blogs.law.harvard.edu/tech/rss http://adblgg.vox.com/library/post/super-bowl-07.html?_c=feed-rss-full nobody@vox.com(adblgg) http://adblgg.vox.com/library/post/super-bowl-07.html?_c=feed-rss-full http://adblgg.vox.com/library/post/super-bowl-07.html?_c=feed-rss-full Mon, 05 Feb 2007 17:50:36 -0800 <p>Is the Super Bowl more of a hype than just a game?&#160; Even though the Patriots were not in the Super Bowl, Over 90 million viewers tuned in to watch the Super Bowl not only for the game but also the commercials.&#160; Although the cost for a 30 second spot is around $2.6 million, this seems&#160;like a deal&#160;compared to the buzz these commercials generate before, during, and after the Super Bowl.&#160; Viewers are able to log onto websites and view these commercials&#160;months after the Super Bowl has ended.&#160; However, if the commercial is a flop will that reflect negatively on the brand or just generate more word of mouth advertising?&#160; The risks are high for these advertisors but the benefits from this 30 second spot outweigh the negative implications.&#160; I bet companies are already vying for their 30 second spot for next year.</p> <p style="clear:both;"> <a href="http://adblgg.vox.com/library/post/super-bowl-07.html?_c=feed-rss-full#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00d4141c70166a4700d4141cb64a6a47?_c=feed-rss-full">Send to a friend</a> </p>